October 14, 2025, - Osaka, Japan – Santen Pharmaceutical Co., Ltd. (hereinafter Santen) announced today that it conducted a global simultaneous volunteer activity on October 9, World Sight Day*, using a video application for the visually impaired provided by Be My Eyes. This initiative involved Santen employees worldwide responding to video calls from visually impaired users via the app and providing visual assistance from 8:00 AM to 9:00 PM (local time) on October 9. Santen employees in approximately 26 countries and regions handled 167 calls in 40 languages, helping to resolve challenges faced by people with visual impairments.
Responding to a call through Be My Eyes
Santen is the first Japanese company to form a corporate volunteer partnership with Be My Eyes; World Sight Day 2025 marks the third year of the initiative. Gurveer Cheema, a key account manager of Santen UK Ltd. who has participated in this initiative since it was launched in 2023, commented: “Being involved with the initiative has really been amazing as it has provided an insight into what it is like to live each day with vision problems. Santen truly lives and demonstrates its values by supporting such programs.”
Takahiro Morita, Global Head of Core Principle & Sustainability at Santen, said: “To realize ‘Happiness with Vision,’ Santen continuously provides opportunities for each employee to reflect on our Corporate Philosophy, gain understanding and empathy for eye-related challenges, and then foster a shift in their mindset. Our volunteer initiative in partnership with Be My Eyes, in which employees around the world participate on the same day, serves as a meaningful occasion to reconnect with Santen’s Corporate Philosophy.”
Mike Buckley, CEO of Be My Eyes described the significance of the organization’s partnership with Santen: “Over the past three years, our partnership with Santen has shown what’s possible when innovation and empathy come together. Together, we’ve expanded access, supported people with vision loss, and built solutions that truly make a difference. We’re proud of the impact so far and excited for what’s ahead!"
Through corporate volunteer efforts in collaboration with Be My Eyes, Santen aims to contribute to improving the quality of life of the visually impaired while also providing Santen employees with the experience of thinking and acting from a patient centricity perspective, thereby enhancing the value of working at Santen and fostering a better corporate culture. Going forward, Santen employees will continue to harness the collective strength of their diverse workforce, providing valuable products and services to consumers, patients, and medical professionals around the world. Through these efforts, Santen remains committed to realizing our vision “Happiness with Vision.”
About Be My Eyes
Launched in 2015, Be My Eyes is a globally recognized and award-winning access technology provider for people who are blind or have low vision. With a global community of over 900,000 users, and over 9.2 million volunteers, Be My Eyes connects blind and low vision users with volunteers, professional agents and companies, through live video and Artificial Intelligence (AI) to tackle inaccessible parts of everyday life, whether at home or at work; and all for free to the end user. Be My Eyes is available in more than 150 countries worldwide and its volunteers speak more than 180 languages.
About Santen
As a specialized company dedicated to eye health, Santen aspires to contribute to the realization of “Happiness with Vision” by providing products and services to patients, consumers, and medical professionals around the world. Since its establishment, and guided by its CORE PRINCIPLE, “Tenki ni sanyo suru,” Santen has been committed to helping people maintain and improve their eye health for more than 130 years. Santen is engaged in the global research and development, manufacturing, and sales and marketing of pharmaceutical products in the field of eye care, supporting the eye health of approximately 50 million people in more than 60 countries and regions worldwide. Santen’s mission is to provide essential and significant value to patients and society in the prevention, diagnosis, and treatment of eye diseases through products and services created from its expertise in the ophthalmology field and from the patient's perspective. To create a future in which as many patients as possible can lead happy and fulfilling lives, Santen is committed to doing its utmost to realize a society in which people around the world can experience “Happiness with Vision.”
For more information, please visit Santen’s website https://www.santen.com/en.
Contact
Corporate Communications
Santen Pharmaceutical Co., Ltd.
E-mail: communication@santen.com