I believe that the OTC business offers value to consumers that only Santen can provide, leveraging all of our strengths, including expertise and technological capabilities in the field of ophthalmology that we have built up over more than 130 years, our strong network of doctors and pharmacies, the trust that comes from that network, and our brand equity.
Based on this approach, we are focusing on raising eye care awareness among consumers through OTC products, seeking to realize better eye health for as many consumers as possible. We offer products such as Hyalein S, Well-Wash EYE, Soft Santear and others, using communication to promote the importance of eye care and broaden the eye care entry point and base.
We are also actively working to link ophthalmic care to self-care through outreach to drugstore dispensing departments that work with the Ophthalmology Division in Santen, deployment of mobile applications for self-diagnosis of eye symptoms, guidance to customers to consult an ophthalmologist if symptoms do not improve with self-care, and provision of information on self-care following outpatient treatment.
We will continue to increase the number of partners who share our desire to protect the eye health of as many people as possible, aiming to create a world in which consumers view eye care as simply common sense.