In 2020, the company entered into a partnership agreement with the International Telecommunication Union (Headquarters: Geneva, Switzerland, hereinafter ITU), the United Nations specialized agency for information and communication technologies, to support "Be He@lthy, Be Mobile" (hereinafter BHBM) in ophthalmology, an initiative of ITU and the World Health Organization (Headquarters: Geneva, Switzerland).
BHBM is a digital health initiative between the WHO and ITU in support of the WHO's expansion of services in non-communicable diseases. This initiative is designed to raise awareness of the prevention and management of non-communicable diseases through the use of mobile phones and digital devices in order to realize healthy lifestyles. It is estimated that almost the entire world population (97 per cent) lives within reach of a mobile cellular signal, and today its service is expanding digital health services and geographic reach, including the distribution of health information and content to end users through SMS (short message service) and digital device apps. Millions of people have already been reached through the programs and evaluation shows that they are impacting positively on users' health.
As part of this effort, digital health programs are being developed to raise awareness about myopia and its prevention in developing countries and to improve health literacy.