In 1890, Kenkichi Taguchi founded a private firm and named it Taguchi Santendo. The firm was incorporated in 1914 as a limited partnership company, which Chuko Mita joined as a business partner. In 1925, Santendo Co., Ltd. was established. As its first president, Chuko Mita built the cornerstone for the company's future development. In 1899, nine years after its founding, Santen launched Daigaku Eye Drops, a huge hit that supported the company's growth during its early days. Even today, a century after its debut, Daigaku Eye Drops are still marketed as the longest-selling eye drops in Japan. Today, Santen Pharmaceutical Co., Ltd. has grown into a leading ophthalmic pharmaceutical company in the world and the top manufacturer of prescription ophthalmic pharmaceuticals in Japan. Sales of prescription ophthalmic pharmaceuticals account for over 80% of Santen's total net sales.
Heburin-gan and the founding of SantenFounder Kenkichi Taguchi opens Taguchi Santendo in Kitahama, Osaka. Santen’s main product at the time of establishment was a cold medication called Heburin-gan.
The first eye drops of the Company Daigaku Eye Drops launchedIt’s said that many physicians who came to Japan from abroad during the Meiji Period from the end of the 19th century to the beginning of the 20th century were astonished at the prevalence of eye disorders among the people of the country. This observation was indicative of the large demand for ophthalmics at the time. To respond to this potential market, Santen launched the Daigaku Eye Drops brand. The ambitious ad campaign for this new product featured the catchphrase “A great eye drop for a rapidly modernizing society” along with the image of a distinguished college professor sporting a full beard and glasses. This trademarked image soon became extremely popular nationwide.
Operations incorporated as Santendo Co., Ltd.Chuko Mita is appointed first president
To develop its business, Santendo Co., Ltd. is established with Chuko Mita as its first president. Major products at that time include Heburin-gan, Daigaku Eye Drops, Santen Cough Medicine, and constipation treatment Kentsu-gan.
Opening of the Yodogwa PlantYodogawa Plant established in Higashi Yodogawa-ku, Osaka (where the Head Office is subsequently established,) When it first commenced operations, the plant mainly produced eye drops, menthol creams, antacids, gastrointestinal medication, antipyretics, antihelminthics, antidiarrheals, analgesics, antitussives and minor wound medication, among other types of drugs.
Ryouzo Mita is appointed presidentRelocation of the Head Office to the Yodogawa Plant
Following its destruction in the war, the Head Office, Koraibashi Plant, Nakazakicho Plant and Sakuragawa Plant were burned down. The Head Office moved to the Yodogawa Plant site.
Company name changed to Santendo Pharmaceutical Co., Ltd.